The birth and history of a logo can be very intriguing the longer the lifespan of a logo. There are so many theories of time and allocation of time and within this gaugmire, There is a theory that given a short or long allocation or time a creative mind will come up with the same result as the mind will adapt to its given deadline and operate at a higher frequency.
‘Inspire a Generation’ was revealed as the official motto for the London Olympics 2012. But the brand identity has not inspired all, to the extend that shortly after the emblem was unveiled, a Change the London 2012 Logo petition was set up on GoPetition.com. Will it grow on us in time?READ MORE